(London: The Studio, 1931). 8 1/2 x 10 1/2. (90) pages + 20-page summary in French + 15 inserted plates. Printed in black and blue, and illustrated throughout. Cloth spine, printed paper over board sides. One joint with several splits, occasionally affecting a gutter between leaves. Very good copy in lightly worn slipcase. Item #14359
The 15 striking Art Deco plates are examples of various techniques: pochoir, printing on aluminium & on plastic, among others. The layout and typography of this book is a graphic representation of the text. Chapters on ancient languages & geometry, calligraphy, types, printing processes, function of advertising layout, relationship of modern life to layout, illustration, and photography. Printed in France by the author.