TYPE FACES FOR ADVERTISING: The Specimen Book of Advertising Agencies' Service Company, Creative Typographers.
TYPE FACES FOR ADVERTISING: The Specimen Book of Advertising Agencies' Service Company, Creative Typographers.
TYPE FACES FOR ADVERTISING: The Specimen Book of Advertising Agencies' Service Company, Creative Typographers.
TYPE FACES FOR ADVERTISING: The Specimen Book of Advertising Agencies' Service Company, Creative Typographers.
TYPE FACES FOR ADVERTISING: The Specimen Book of Advertising Agencies' Service Company, Creative Typographers.
TYPE FACES FOR ADVERTISING: The Specimen Book of Advertising Agencies' Service Company, Creative Typographers.
TYPE FACES FOR ADVERTISING: The Specimen Book of Advertising Agencies' Service Company, Creative Typographers.
TYPE FACES FOR ADVERTISING: The Specimen Book of Advertising Agencies' Service Company, Creative Typographers.

TYPE FACES FOR ADVERTISING: The Specimen Book of Advertising Agencies' Service Company, Creative Typographers.

NY, (1920s). 13 x 15. (ii), 397 pages + 12 subscripted pages. Indexed. Bolted between heavy leather-like boards measuring 14 x 17. Covers unevenly faded; page edges toned. Very good. Item #17793

The specimen has four parts: Standard Types; The New Types; Miscellaneous Types & Initials; Borders, Ornaments, & Rules. Each type face is shown in both a complete alphabet and in text settings. Most text concerns printing, layout, or advertising. Many types are shown in very large sizes for display ads. Albert Schiller -- famous for his Type Pictures--was the typographic art director for the AAS. His hand can be seen here in the decorative elements throughout the book. Schiller felt that an appropriate ornament could be found for any type. Each type display is preceded by a decorative leaf; the "New Faces" have type drawings or pictures. The full page dedicated to the artistic use of "rules," although it is page 395, appears first. Typefaces listed as "new" --including Astrée, Bernhard, Broadway, Cochin, Futura, Greco, Lucian, Narcissus, Neuland--were introduced in the 1920s. This oversized, heavy book was undoubtedly intended for office use only. OCLC locates 4 copies.

Price: $900.00

See all items in Type Specimens