TYPOGRAPHIC ADVERTISER. Volume I, no. 1--Volume XIV, 3. L. Johnson, Co.
TYPOGRAPHIC ADVERTISER. Volume I, no. 1--Volume XIV, 3.
TYPOGRAPHIC ADVERTISER. Volume I, no. 1--Volume XIV, 3.
TYPOGRAPHIC ADVERTISER. Volume I, no. 1--Volume XIV, 3.

TYPOGRAPHIC ADVERTISER. Volume I, no. 1--Volume XIV, 3.

Philadelphia , April 1855 - July 1869. 10 x 13. 412 pages plus 6 bound-in supplements. Each issue has a page of 3-column text with substantive news (recent type specimens from other foundries, notices of typographic journals, technical articles) and a page of ads for printing equipment. Specimens of types, advertising cuts, and decorative material comprise most of each issue. There is some two-color printing in the large decorative letters and the patriotic ornaments. The 6 bound-in supplements are a two-color pattern, the latest ornamented type, a large fold-out in 3 colors, and 3 very large folding plates on thin paper of calendars for 1867, 1868, & 1869. Twenty leaves have a total of 57 pieces cut out. Quite a few pages have closed tears on the horizontal fold line. Issued folded for mailing, these are bound in two volumes, in contemporary half leather & cloth. Lower cover of the second volume is detached. Good condition. The Bruce Type Foundry office copies. Despite the faults, a very desirable run of this great house organ. Item #7037

Substantially a specimen of new designs from MacKellar, Smiths & Jordan, these issues were heavily used by David Bruce's office. These offerings from a competitor were marked up: many specimens bear a penciled letter "B," or a check mark. A specimen of a partial series of State Seals bears the comment "We have the entire series." Most of the cut outs are quite small--a single letter, a fraction of a border--though some are larger.
SOLD WITH a later, broken run: Vol. XXVIII, nos. 109 & 110 Fall 1882 to Vol. XXVIII, no. 136 Spring 1892. Lacking nos. 115, 116, 121, 122, 125-135.
Provenance: Bruce Type Foundry (their stamp); ATF Library & Museum duplicate (remnant of paper tab) but not the set sold in the 1936 duplicates sale. That set, 1855-1871) was described as "very rare"; Jack Golden; The Veatchs purchased the Golden printing collection in 1996.
"A forerunner of all similar periodicals, and at the time of its appearance, of world-wide fame."-- Ulrich and Küp p. 39 "In April 1855 Mr. MacKellar produced the first issue of Typographic Advertiser as an advertising message to the printing industry. It became a model for other type founders...and famous ...for its beauty and new styles of type...." --Annenberg/Saxe pp. 164-5, and 180. Rare.

Price: $5,200.00

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